The catalog
22 courses, taught the same way: short pieces, real practice, questions that get harder on purpose, and someone who notices when you go quiet. 18 are open right now. Three are yours free, start to finish, and every other course opens with its first chapter free, so you can start one in the next five minutes and see exactly how we teach before you enroll.
New to real estate · start here 4 courses · from “should I?” to month twenty-four
An honest look at the career before you spend a dollar: what agents really do, what the first year costs in Florida, and the licensing path step by step. Then a study guide for the state exam, your first ninety days, and months four to twenty-four. None of these is a licensing course or earns hours.
A free, honest mini course for anyone thinking about a real estate career in Florida. What agents really do, what the first year costs, how income arrives, the licensing path step by step, and a calm self-check to help you decide.
A calm, organized study companion for the Florida sales associate exam: license law, brokerage relationships, escrow, contracts, fair housing, federal law and the math, with worked examples, 40 flashcards and a 20-question practice set. A study supplement only: it does not replace the required 63-hour pre-license course, earns no hours or credit, is not affiliated with DBPR, FREC or Pearson VUE, and cannot guarantee a passing score.
A calm, day-by-day plan for newly licensed Florida agents. Your license and broker, a first-year budget and runway, your first 100 names, a daily rhythm, service-first scripts, the buyer agreement conversation and your first contract to close.
You've closed a deal, or you're close. Now turn it into a business that keeps going: a steady pipeline, simple systems, a referral habit, money handled like an owner, and a year-two plan, all before your first renewal.
Open now · start free Self-paced · no account needed
A repeatable listing process from pre-listing to close, with the seller communication written once and sent automatically. You leave with the pipeline built, not with notes about building one.
The highest-return, lowest-cost habit in this business, and the one almost nobody runs properly. A twelve-month themed calendar, a plan for your top fifty, and check-ins that generate referrals without ever sounding like a sales call.
Which tools are worth your time and which are hype, how to write a prompt that produces a usable listing description, and a content workflow that takes about thirty minutes a week. You leave with the prompts, not the theory.
A big goal, reverse-engineered into what you do on a Tuesday. The three income-producing activities that move it, an accountability system you will actually keep, and a written plan you leave holding.
Marketing & Brand · open now 10 deep dives · first chapter of each free
Listing marketing, photography, copy, social, video, email, open houses and the rules that keep it all clean, taught to one standard: the starter condo gets the same care as the waterfront estate. Start anywhere. If you are new, start with The Luxury Track.
Market a starter condo with the same care as a waterfront estate. Positioning, the property story, a four-week launch plan, private showings and the quiet art of discretion.
You don't have to hold the camera to own the result. Learn to brief photographers, videographers and drone pilots, prep the home for the lens, review proofs, and get the license in writing.
Write listing descriptions and social captions that are specific, sensory and accurate. Retire the tired words, keep every line fair, and learn to make a modest condo read with the same care as an estate.
A calm weekly plan built on four pillars: community, education, listings and proof. One post per pillar, Monday through Thursday, an optional Friday extra, one hour of batching, and a 30-day starter calendar you can actually keep.
Plan the route, write a short script, steady the phone and narrate like a person, not a brochure. Then caption, edit and post one walkthrough in several useful shapes, with the seller's permission and fair housing built in.
Email that earns replies by giving something useful before asking for anything. Build a consent-only list, write short sequences in a warm human voice, and measure what actually matters.
Plan, host and follow up on an open house that feels like a private showing at any price point. Marketing the week before, the guest experience, safety, sign-in, door conversations and the seller report, all in one checklist.
A plain-language tour of the rules that touch real estate marketing: brokerage names, fair housing, honest claims, credit terms and texting consent. General education, not legal advice, ending with your own pre-publish checklist.
A brand is a promise you keep, repeated until people recognize it. Find your lane, refresh your headshot and bio, align your look with your brokerage's rules, and finish with a 30-day tune-up.
You don't need a luxury listing to work like a luxury agent. Six habits, from discreet presenting and honest pricing to waterfront questions and a vendor bench you can trust.
Opening soon Join the waitlist, or start today with The CE Shop
Sixty-three hours, built in short pieces for a phone, with fingerprinting on site, your DBPR application filed properly, and your exam date booked with you rather than by you.
The deadline nobody warns a new agent about. Florida requires new sales associates to finish forty-five hours of post-license education before their first renewal. We'd rather you plan for it now than panic about it later.
Badge up. The Florida law that matters this year, in plain English: license law, escrow, brokerage relationships, buyer representation and compensation, disclosures, and fair housing. Played as a game show, because you remember what you competed over and forget what you highlighted.
Real scenarios, real consequences, real protection. Professional ethics taught through Florida transactions you will recognize, so you spot a problem before a complaint is filed rather than after. Taught as an escape room.
Three ways in
The workshops above run self-paced today. Live versions run in St. Petersburg, online and, some years, somewhere considerably better than a conference room.
Yours at 11pm
Short lessons, a check-yourself question or two, and your progress saved in this browser. Start now, stop any time, pick up where you left off.
Evenings and mornings
The same material with the games, the competition and the people. Small groups, in St. Petersburg or online. Dates go to the list first.
Optional, always
Some courses are also taught on the water. Never required, never a condition of anything, and always available for less from your kitchen table.
First in line
No deposit, no obligation, no drip sequence. One email from Cara when the course you picked opens or gets a live date, and nothing else.